Craft media lists, measure performance, optimize content, navigate crises
Arkreach is a product suite for your communications needs using reader-focused news media data to plan, optimize and assess.
Reader-focused data for news media sites are under-represented in most analytics products and substituted with social media interaction data
Arkreach goes beyond social media data on published articles and focuses on reader behavior on news media sites across media categories and geographies.
How Arkreach is different from the competition?
Emphasize reader-focused online data as primary engagement metric source
Use traditional news media measurement metrics and project them as online performance
Churn news media data through AI engines to find deep trends
Provide dashboards based on social media coverage branded as article engagement data
Targeted audience persona first approach for analysis
Use news website domain data to project engagement numbers instead of the potential reach
Innovative metrics rooted in reality (Ark score, readability score, potential reach, and more)
Focus solely on measurement as the end game, ignoring media planning and content optimisation
Media Planning
Craft audience persona targeted Media lists
Grade news portals using proprietary metrics Ark score.
- Focus on readers’ web behavior for your content
- Find unique potential reach before committing a press release
- Lead with data to finalize the media outreach mix
Content Optimisation
Use Readability Score to maximize content discovery and amplification organically
Optimize press releases and content to be in sync with readers’ content consumption behavior.
- Evaluate the Readability Score and make corrections pre-publishing.
- Enhance headlines and press releases for greater discoverability.
- Keyword recommendations basis content trends.
Measurement
Get reader-focused segment share and potential reach
Measure with media category engagement data beyond social media interactions
- Upload articles or search for existing brand coverage
- Map achieved Audience persona with the media mix plan
- Get Predicted reach and insights, Sentiment Analysis. Use the ROI calculator, and download graphs, reports.
Crisis & Monitoring
Predicted reach, alerts with readers’ web and social media interactions
Understand brand news hotspots, and content velocity as they get published
- Evaluate crisis-impacted audience persona with precision
- Real-time prediction of reach across web and social media
- Enhanced emotion detection analysis.
Where news media data meets the AI
Arkreach research methodologies and frameworks take analytics beyond the traditional news metrics. Stay tuned as our AI-trained data unlocks new product updates.
1,50,000 news sources, 27 categories
Monitored, evaluated daily
800M+ Domains
Database tracked regularly
487+ languages
Extensive global coverage
20B+ keywords
Real-time search capability
Frequently Asked Questions
ArkReach is a SaaS analytics solution designed for communications professionals. Our reader-focused approach provides deep insights from news and web sources, enabling communications analytics without the over-dependence on social media data.
Communication analytics often limits to just social media interaction data. While this data is important, it can lead to a distorted view of online reader behaviour and narrow the analytics scope for news media sites. Arkreach goes beyond social media data on published articles and focuses on reader behavior on news media sites across media categories and geographies. This makes us stand out and unmatched by any other.
Our main offerings are:
- Content Optimisation: Readability score- Enhancing the organic amplification & discoverability of content
- Media Planning: Audience persona – Generate audience persona targeted Media lists
- Measurement: Segment share and potential reach- Based on readers’ behavior
- Crisis & Monitoring: Predicted reach based on readers’ web and social media behaviour
ARKreach algorithm captures complex news media visits and content category patterns to bring to you the most updated data sets. You may see some metrics refreshed every 24 to 36 hours while others may take upto 2-4 weeks to be updated.
Hint: Hit refresh on your campaign dashboards when in doubt.
Our database includes GDPR-compliant data sets across the media categories. Over the course of the last 12 months, we have developed advanced algorithms to deliver our solutions as per the needs of the communications industry.
We use AI for increasing the speed and efficacy of our results especially automating the audience persona, media categorization, and reach calculations.
ARKreach subscribes, processes, and displays data that are either in an aggregated form or retrieved from sources as raw data that are mandated to be GDPR compliant as per internationally accepted laws and requirements.
You can read more about how we process your personal data in our Privacy Policy.
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