AI based contextual sentiment from Arkreach

Arkreach’s AI Breaks New Ground in Contextual Sentiment Analysis for Comms!

Discover the revolutionary power of Arkreach’s AI-powered Contextual Sentiment Analysis. This cutting-edge feature enables PR professionals to analyze sentiment with unprecedented precision, focusing on specific entities like brand mentions and key spokespeople across multiple languages



Building Arkreach - where news media data meets the AI

We are excited to announce a groundbreaking development at Arkreach that is set to transform the landscape of communications analytics: Arkreach’s AI-powered Contextual Sentiment Analysis. Developed using a sophisticated Large Language Model (LLM) that has been custom-trained on a massive corpus of 60 million articles across 50 languages, this innovative technology is a game-changer for communication professionals worldwide.

Pinpoint Sentiment with Precision

In the fast-paced world of media, understanding the sentiment around specific entities such as brand mentions, product names, or key spokespeople is crucial. Traditional sentiment analysis tools, which only provided broad, article-level metrics, often fell short. Now, with Arkreach’s advanced AI, you can drill down into the nuanced sentiments associated directly with the elements that matter most to your brand, directly through your dashboard.

Real-world Application: Consider an article discussing Jio’s endeavors in 5G rollouts, regulatory interactions with TRAI, and mentions of Mukesh Ambani. While the overall tone might skew negative, Arkreach’s Contextual Sentiment Analysis can discern and isolate the positive sentiments surrounding the 5G rollout and Mukesh Ambani’s leadership, providing a layered and precise understanding that is critical for strategic decision-making.

Contextual Sentiment

Empower Your Strategy with Advanced AI

This revolutionary feature doesn’t just refine sentiment analysis—it transforms it. By harnessing the power of AI, Arkreach enhances the granularity of sentiment analysis and changes how communication professionals monitor and react to public perception. The result? Sharper, more informed communications strategies backed by unprecedented accuracy.

Global Reach, Local Insight

Arkreach’s AI isn’t just powerful; it’s also incredibly versatile. Our platform supports a comprehensive array of languages, ensuring that no matter where your communication needs lie, our technology is equipped to provide accurate, contextual insights. Here’s a breakdown of key language support by region:

  • Asia:
    • East Asia: Mandarin Chinese, Cantonese, Japanese, Korean, Mongolian
    • South Asia: Hindi, Bengali, Punjabi, Gujarati, Marathi, Nepali, Urdu, Sinhala, Maithili, Oriya, Kannada, Malayalam, Tamil, Telugu
    • Southeast Asia: Indonesian, Javanese, Vietnamese, Malay, Thai
    • Central Asia: Kazakh, Kyrgyz, Uzbek, Turkmen, Azerbaijani, Pashto, Persian (Farsi)
  • Europe:
    • Western Europe: English, French, German, Dutch, Irish, Portuguese, Spanish, Galician, Catalan
    • Northern Europe: Danish, Finnish, Swedish, Norwegian, Icelandic, Estonian, Latvian, Lithuanian
    • Eastern Europe: Russian, Ukrainian, Belarusian, Polish, Czech, Slovak, Hungarian, Romanian, Bulgarian, Serbian, Croatian, Slovenian, Macedonian, Montenegrin, Bosnian, Albanian, Moldovan, Armenian, Georgian
  • Middle East and North Africa:
    • Arabic (across multiple countries), Hebrew, Turkish, Kurdish, Persian (Farsi), Armenian
  • Americas:
    • North America: English, French (Canadian), Spanish
    • South America: Spanish, Portuguese (Brazilian), Quechua
  • Africa:
    • Sub-Saharan Africa: Swahili, Amharic, Hausa, Yoruba, Igbo, Somali

This extensive language support empowers communication teams across the globe to leverage our contextual sentiment analysis, ensuring no key insight is lost in translation. Whether you’re analyzing media from Mumbai, Moscow, or Mexico City, Arkreach provides the linguistic versatility to ensure your comms/PR strategies are culturally and contextually accurate.

Stay tuned to our blog for further updates and deep dives into how our technology is helping reshape public relations strategies around the world.

Step by Step Guide from our Knowledge base:

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