The Distinctive Edge: Arkreach vs. The Competition

Here's how Arkreach is different from the competition



(Meltwater, Brandwatch, Newswhip, SignalAI, Muckrack, Talkwalker, Netbase)

Emphasize audience-focused news consumption behavioural data as the primary engagement metric source

Use traditional news media measurement metrics and project them as online performance

Churn news media data through AI engines to find deep trends  

Provide dashboards based on social media coverage only as article engagement data

Targeted audience persona and article-level reach for analysis  

Use news website domain data as a proxy for article potential reach

Innovative metrics- Ark score, potential reach, share of voice (based on potential segment reach), and much more

Focus solely on measurement as the end game (based on qty of coverage), ignoring media planning

-Social media analytics (reach, SoV, engagement data)  for coverage data across- Twitter, Facebook, Pinterest, Reddit. -Post-level analytics for influencer content (reach, SoV, engagement data): Twitter, Facebook, Instagram, Pinterest, Reddit, YouTube, (TikTok)

Available basis influencer search only without custom reach and share of voice metrics


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