The Distinctive Edge: Arkreach vs. The Competition
Here's how Arkreach is different from the competition
Arkreach
Competition
(Meltwater, Brandwatch, Newswhip, SignalAI, Muckrack, Talkwalker, Netbase)
Emphasize audience-focused news consumption behavioural data as the primary engagement metric source
Use traditional news media measurement metrics and project them as online performance
Churn news media data through AI engines to find deep trends
Provide dashboards based on social media coverage only as article engagement data
Targeted audience persona and article-level reach for analysis
Use news website domain data as a proxy for article potential reach
Innovative metrics- Ark score, potential reach, share of voice (based on potential segment reach), and much more
Focus solely on measurement as the end game (based on qty of coverage), ignoring media planning
-Social media analytics (reach, SoV, engagement data) for coverage data across- Twitter, Facebook, Pinterest, Reddit. -Post-level analytics for influencer content (reach, SoV, engagement data): Twitter, Facebook, Instagram, Pinterest, Reddit, YouTube, (TikTok)
Available basis influencer search only without custom reach and share of voice metrics
AN AUDIENCE-FIRST APPROACH TO PLAN, OPTIMIZE, AND ASSESS.
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