Arkreach is a product suite for your communications/PR needs using reader-focused news media data to plan, optimize and assess. Through this product you can craft media lists, measure article performance, optimize content, and navigate online crises. Ark score and real potential reach are some of the industry defining metrics offered by Arkreach.

Arkreach is a product suite for your communications/PR needs using reader-focused news media data to plan, optimize and assess. Through this product, you can craft media lists, measure article performance, optimize content, and navigate online crises.

Our USP is focused on reader-focused data for news media sites that have been under-represented in most analytics products, and substituted with social media interaction data. Arkreach goes beyond social media data on published articles and focuses on reader behavior on news media sites across media categories and geographies.

This gives rise to our proprietary metrics Ark Score- it is a universal metric used to grade media list-specific sites through precise parameters focused on online user behavior for a particular media list category rather than overall domain traffic size. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as available content quality, sustained user traffic on specific website sections (not domain), and the targeted audience persona.

These metrics bring the focus back on news media and readers' consumption, rather than depending on social media interactions which is a byproduct of content popularity.