Overview:

1. What do we do? – Arkreach provides online news consumption behavioural data at the article level to effectively plan PR media outreach, and precisely measure its impact.
2. Use cases: With it, you can craft media lists, measure performance, optimise content, and navigate crises using progressive metrics.
3. What you can steer clear of?-You no longer have to rely on news domain traffic or social media data to gauge the coverage performance. These methods, once industry benchmarks have proved to be ineffective.
4. Our tech scope: We analyse data from 150,000 news sources, uncovering 97,200 distinct user persona segments. Our global database spans over 800 million domains in 487+ languages.

Key metrics that the modules provide:

1. Share of Voice: Based on the actual reach of articles, and not on the quantity of coverage achieved vs competition.
2. Audience Persona: Gain an understanding of the demographic and psychographic characteristics of individuals reached by news articles. Potentially 97,200 online media segments are available.
3. Media Planning: Target specific outlets (media lists) based on readership personas and reach (and not domain traffic). In-depth data across 27 media categories is available.
4. Potential Reach: Evaluate potential outreach through unique article views.

Learn more about Arkreach’s key metrics here.