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More About Arkreach
Here are some Arkreach descriptions. Feel free to include them when writing about our business.
Short Description
Arkreach is a product suite for your communications/PR needs using reader-focused news media data to plan, optimize and assess. Through this product you can craft media lists, measure article performance, optimize content, and navigate online crises. Ark score and real potential reach are some of the industry defining metrics offered by Arkreach.
Long Description
Arkreach is a product suite for your communications/PR needs using reader-focused news media data to plan, optimize and assess. Through this product, you can craft media lists, measure article performance, optimize content, and navigate online crises.
Our USP is focused on reader-focused data for news media sites that have been under-represented in most analytics products, and substituted with social media interaction data. Arkreach goes beyond social media data on published articles and focuses on reader behavior on news media sites across media categories and geographies.
This gives rise to our proprietary metrics Ark Score- it is a universal metric used to grade media list-specific sites through precise parameters focused on online user behavior for a particular media list category rather than overall domain traffic size. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as available content quality, sustained user traffic on specific website sections (not domain), and the targeted audience persona.
These metrics bring the focus back on news media and readers' consumption, rather than depending on social media interactions which is a byproduct of content popularity.
2023
Year Founded
By Neeraj Kumar in New Delhi, India
2
Offices
Located in Delhi, IN and Noida, IN
10+
# of Employees
across multiple departments
Where news media data meets the AI
Arkreach research methodologies and frameworks take analytics beyond the traditional news metrics. Stay tuned as our AI-trained data unlocks new product updates.
1,50,000 news sources, 27 categories
Monitored, evaluated daily
800M+ Domains
Database tracked regularly
487+ languages
Extensive global coverage
20B+ keywords
Real-time search capability