Case studies
Understanding Ark Score: TL;DR
Ark score helps make sense of reader or visitor behavior on news media sites. It takes complex metrics across content quality, traffic, media category, and audience persona to come up with a single…
From Vanity Metrics to Real ROI: The Role of AI and Data in Revolutionizing PR Analytics
The world of PR and communication is evolving at a rapid pace, and with it, the traditional methods of media outreach and measurement are also changing. In this post, we will explore how the rise of…
Prioritizing Reader Behavior: Secure Your Seat at the Decision-Making Table $$$
In today’s fast-paced digital world, effective communication is key to success. As a communication professional, you need to make data-driven decisions to stay ahead of the competition.