Understanding Ark Score: TL;DR

Ark score helps make sense of reader or visitor behavior on news media sites. It takes complex metrics across content quality, traffic, media category, and audience persona to come up with a single score that can be used for grading news media sites based on relevancy.



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What is Ark Score?

Ark Score is a universal metric used grade media list-specific sites through  precise parameters focused on online user behavior for a particular media list category rather than overall domain traffic size. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as available content quality, sustained user traffic on specific website sections (not domain), and the targeted audience persona.

One-line definition:

Universal metric out of 100 which grades the media list sites basis the most relevant targeted audience persona consuming the highest category-specific content quality and sustained audience size.

Detailed definition:

Ark score broadly considers the following:

  1. Content Quality: The Ark Score takes into consideration websites with the most relevant and high-quality media category content. For example, if you choose health or tech as your media category, then the data analyzed will be only for that specific category and not for every other topic in the news domain.
  2. Sub-section visits: Sustained user traffic on specific website sections where readers spend quality time consuming the category-specific content. For instance, if you want to read about health, you would visit specific sections on the website, such as https://www.nytimes.com/section/health, and other locations where such content is predominantly hosted.
  3. Audience Persona: A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income, occupation, education, household size etc. You can use this to better understand how your targeting selections can limit or expand your targeted audience size. This estimate may vary over time. Tip: You may see improved performance with a broader audience selection.

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