A Troubleshooting Guide to Potential Reach '<100'
Are you wondering why the potential reach for your article is displaying as less than 100? Here, we will walk you through five key reasons why this could be happening and offer a guide on how to address it.
1. Limited content in the media category:
If there aren't enough articles within the same 'media category' on the website where your article is hosted, this could limit the overall audience interest, thereby affecting your potential reach.
2. Incompatible website structure:
Our system may find some website structures incompatible and may not pull and analyze articles. This could also contribute to a lower potential reach number.
3. Subscribed historical data access:
Your organization’s Arkreach subscription plan plays a pivotal role in this scenario. The plan should support historical data pull. Sometimes, if the publishing date of the article is beyond the subscribed plan duration (by default, it's a month), the system might not process the article data.
4. Untracked news website domain:
Occasionally, due to technical challenges or non-inclusion in Arkreach’s database, a news website domain might not be tracked. If you face this issue, don't worry. Just email us the website URLs and we'll start tracking them within 24-48 hours.
5. Unique Media list:
Perhaps your work lies in a niche sector, and the news websites that matter to you are quite specialized, regional, or language-specific. This uniqueness could also be a factor in a <100 data reading. Once you email the website URL to us, we can add it to our database for tracking immediately.
For any specific query, reach out to us:
You can either email us at [email protected] or use the chatbot within the platform. Please include the following information
- Copy the dashboard URL from your browser. It would look something like this- https://app.arkreach.com/measurement/show/10
- The relevant website URLs and/or article links
- A brief description of the issue
Why is Arkreach media list different from my usual list?
Well, that's a million-dollar question, since for a long long time media lists for specific media categories have looked the same (with minor changes here and there).
Not saying that our list is the best but it is definitely the only one rooted in news media data and online reader behavior. So, it's definitely worth a try. Let's deep dive and find out why.
The Usual Media List
As the name suggests this is the media list that you have been using currently. What do we know about these lists?
- It is pretty much Influenced by word of mouth i.e. our industry peer discussions on what media outlets work better, where the reputation is great, and what is most loved.
- If a competition gets featured in specific media publications then that definitely got to be on our list.
- That's great but we always need some data as well to layer this up, so here comes the domain traffic i.e. the overall traffic size on a news publication e.g. this would range from a few '000 to million user visits per day on the likes of NYtimes, Economic Times, or The Washington Post ). We used this to measure overall reach, the PR value, and the proverbial ROI.
What's wrong with this approach?
Nothing! it makes sense (kind of) but here's the catch. It lacks one big element and that is DATA.. not just any data but objectively defined DATA focused on actual engagements, not just social media interactions on published news media content.
I know what you are thinking - why not social media interactions?
Social media interactions are the byproduct of your content being published, as and when few (I mean very few) of the readers share it on social media or engage with the article links they find there.
So, what DATA is important for published content on online news media? Here are three good data points that your media list should come true on:
Three good reasons:
Number 1: Who did you reach out to? i.e. Audience persona
Number 2: In what measure were you able to reach out to them? i.e. Potential reach
Number 3: Did the visitors really engage with the article? i.e. Sustained audience size
(sustained audience size: (Definition) Visitors who take more than one action (e.g. click), and spend quality time consuming the content on the site.)
Now, let's see how the Arkreach media list is different.
For starters keep in mind the three good data points we just mentioned.
Now, let's see how Arkreach leverages these.
| Audience Persona | Content Quality | Sustained Audience Size |
These are interconnected aspects through which the Arkreach media list is crafted using its algorithm fuelled by AI models. We solve these by overcoming a series of challenges and here we go...
Challenge number 1: What do we know about the people we want to target?
Using the targeting criteria set we look at news media domains that host visitors with similar characteristics like location, age, gender, income, occupation, education, household size, etc. The focus is to collect information about persona-specific behavior and figure out where they go on the content publishing websites to consumer content.
That brings us to...
Challenge number 2: Where are the most number of people who meet this specific criterion for a particular media category going to read?
....and what do they do there? Well, we know that they consume specific content which can be always categorized among popular themes like health, tech, business etc. This is easy to predict in niche sites but for large news media domains, this becomes a challenge since media category content is contextual and hosted all across the portal.
This brings us to...
Challenge number 3: This is how to isolate this content-specific behavior and start to pick up reader engagement trends.
...and we solve this by focusing on Sustained Audience Size. Most news media websites have loads and loads of visitors but 65% to 85%++ do not stay on the site for long. Either people are either really choosy about what they want to read or they don't like what they see when they land on the news media site. They were possibly misdirected to this web location through online ads, affiliate traffic, or clickbait.
Thus, we focus on quality visitors who take more actions on the news media site and spend some quality time, usually more than 5sec to 10 secs++ (Yep, that's a lot in the lifetime of an online visitor :D)
This brings us to...
Challenge number 4: How do we make sense of all this 'jargon'?
{ ARK score }
Ark Score is a universal metric used to grade media list-specific sites through precise parameters focused on online user behavior for a particular media list category rather than overall domain traffic size. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as available content quality, sustained user traffic on specific content themes, and the targeted audience persona.
... and that's the reason the Arkreach media list looks different than your usual list.
In summary,
| Reasons to Believe | Usual Media List | Arkreach Media list |
| Reason 1: | Based on overall domain traffic | Based on the most active 'sustained audience size |
| Reason 2: | Doesn't consider the Audience's persona | Focuses on Audience persona |
| Reason 3: | The list is sorted into a niche or general categories | The list is sorted basis of content quality |
| Reason 4: | Doesn't account for dynamic online reader behavior | Focuses on dynamic reader behavior and news cycle. (Read: Ark score) |
| Reason 5: | Takes manual research, and can get quite subjective | DATA doesn't lie. |
While you craft your next media list, and if the numbers start to overwhelm you, remember...
When in doubt trust the Arkscore!
Quick links:
- Website: {Arkreach }
- Dashboard: {login to} start your free trial.
- Blog post on Ark score {here}
Definition of Terms
- Ark score: Ark Score is a universal metric to grade publications based on precise parameters focused on online user behavior for a particular media category. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as content quality, sustained user traffic on specific website sections, and the audience persona.
One line definition: Universal metric out of 100 which grades the media list sites basis the most relevant targeted audience persona consuming the highest category-specific content quality and sustained audience size.
Detailed definition:
Ark score broadly considers the following:
- Content Quality: The Ark Score takes into consideration websites with the most relevant and high-quality media category content. For example, if you choose health or tech as your media category, then the data analyzed will be only for that specific category and not for every other topic in the news domain.
- Sub-section visits: Sustained user traffic on specific website sections where readers spend quality time consuming the category-specific content. For instance, if you want to read about health, you would visit specific sections on the website, such as https://www.nytimes.com/section/health, and other locations where such content is predominantly hosted.
- Audience Persona: A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income, occupation, education, household size etc. You can use this to better understand how your targeting selections can limit or expand your targeted audience size. This estimate may vary over time. Tip: You may see improved performance with a broader audience selection.
2. Potential reach: The unique potential audience size for this media list category in the last 30 days.
3. Estimated Audience size: Largest ‘sustained audience size’ that potentially would have been exposed to within the last 30 days. Potential reach, on the other hand, is a subset of the Estimated Audience size that pertains to a specific media category.
4. Sustained Audience size: Visitors who take more than one action (e.g. click), and spend quality time consuming the content on the site.
5. Media Category: It is a specific content category that is used to classify the content publishing/news sites based on the type of content they publish. Examples include health, general news, tech, politics, business, finance, and more. Arkreach supports a wide range of 67 unique media categories to cater to the diverse needs of its users.
6. Audience Persona: A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income, occupation, education, household size, etc. You can use this to better understand how your targeting selections can limit or expand your targeted audience size. This estimate may vary over time. Tip: You may see improved performance with a broader audience selection.
7. Modules: Modules refer to the 4 modules offered by Arkreach. These are:
- Media planning
- Measurement
- Crisis & Monitoring
- Content Optimization
Each module offers state-of-the-art metrics based on reader-centric data.
What is Ark Score?
Ark Score is a universal metric used grade media list-specific sites through precise parameters focused on online user behavior for a particular media list category rather than overall domain traffic size. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as available content quality, sustained user traffic on specific website sections (not domain), and the targeted audience persona.
One-line definition:
Universal metric out of 100 which grades the media list sites basis the most relevant targeted audience persona consuming the highest category-specific content quality and sustained audience size.
Detailed definition:
Ark score broadly considers the following:
- Content Quality: The Ark Score takes into consideration websites with the most relevant and high-quality media category content. For example, if you choose health or tech as your media category, then the data analyzed will be only for that specific category and not for every other topic in the news domain.
- Sub-section visits: Sustained user traffic on specific website sections where readers spend quality time consuming the category-specific content. For instance, if you want to read about health, you would visit specific sections on the website, such as https://www.nytimes.com/section/health, and other locations where such content is predominantly hosted.
- Audience Persona: A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income, occupation, education, household size etc. You can use this to better understand how your targeting selections can limit or expand your targeted audience size. This estimate may vary over time. Tip: You may see improved performance with a broader audience selection.
The Power of Persona: How ARKreach Helps You Target Your Audience with Precision
Understanding ARKreach Audience Persona
Understanding your target audience is crucial for the success of any communication campaign. While social media data has been the go-to resource for many communication professionals, it may not provide a complete picture of the audience. This is where ARKreach's Audience Persona Insights comes in. This tool is unique in that it focuses on reader-centric data from news sites, providing communication professionals with a more accurate and comprehensive understanding of their target audience. According to PR Daily’s Media Relations & Measurement Virtual Conference, Katie Delahaye Paine, founder and CEO of Paine Publishing holds that “The new normal requires trust. The key to the next normal is the measurement, as usual. If you don't have data at hand, you're really in trouble. Stop counting things as though everybody lives in a silo. You have got to look at things in terms of your overall corporate priorities.”
What is ARKreach's Audience Persona Insights?
ARKreach's Audience Persona Insights is a tool that allows communication professionals to filter their target audience based on various demographic factors such as age, gender, income, education, household size, and occupation. This information can provide valuable insights into audience behavior, motivations, and preferences, which communication professionals can use to tailor their messaging and outreach efforts to meet the needs of their audience.
Here's why each of these parameters is essential for communication planning:
Age: Age is a crucial factor in determining an audience's interests, behaviors, and motivations. Communication professionals can use this information to tailor their messaging and outreach efforts to speak directly to their target audience. For instance, if your audience is primarily comprised of senior citizens, you may want to focus on health-related topics.
Gender: Gender can play a significant role in shaping an audience's preferences and decision-making. For example, if your audience is predominantly female, you may want to focus on messaging that speaks to their unique experiences and needs.
Income: Income can provide insights into an audience's purchasing power and spending habits. This information can be used to create messaging that speaks to their financial situation and offers products or services that are within their budget.
Education: Education can provide insights into an audience's interests, beliefs, and values. This information can be used to create messaging that resonates with their intellectual curiosity and speaks to their worldview.
Household size: Household size can provide insights into an audience's family structure, lifestyle, and needs. This information can be used to create messaging that speaks to their unique needs and preferences.
Occupation: Occupation can provide insights into an audience's daily routine, priorities, and values. For example, if your audience consists of full-time working professionals, you may want to focus on messaging that speaks to their time constraints and the need for convenience.
By combining these demographic factors, communication professionals can unearth valuable insights that were never available before. For example, if you are promoting a new health product, you can filter your audience by age and household size to identify those who are most likely to be interested in your product. You can then tailor your messaging and outreach efforts to speak directly to this audience, highlighting the health benefits and how they can improve the quality of life for the family.
What Do the Experts Say About Audience Personas?
Research has shown that using audience personas can lead to better communication outcomes. According to a report by HubSpot, companies that use personas in their marketing and communication see a 2-5x increase in website traffic and an increase in time spent on their site. Additionally, personas can help businesses and organizations increase their conversion rates.
Adele Revella, author of "Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business," emphasizes that personas are a starting point for understanding your audience. It's crucial to supplement the persona data with additional research and data analysis to get a complete picture of your target audience.
It's important to note that while ARKreach's Audience Persona Insights is a powerful tool, it's essential to supplement the persona data with additional research to gain a complete understanding of your audience. Utilizing this tool in combination with other data sources can provide communication professionals with a well-rounded picture of their target audience and help them optimize their communication strategies for more effective PR and earned news media outreach.
How Can ARKreach's Audience Persona Insights Help Your Communication Strategy?
By using ARKreach's Audience Persona Insights, communication professionals can identify the most relevant audience for their messaging and earned news media outreach efforts. For instance, if you are a PR professional promoting a new health product, you can filter your audience by age and household size to identify those who are most likely to be interested in your product. You can then tailor your messaging and outreach efforts to speak directly to this audience, highlighting the health benefits and how they can improve the quality of life for the family.
Additionally, if you are a communication professional working for a nonprofit organization targeting younger audiences, you can filter your audience by age and education level to identify the most relevant social causes and issues for this demographic. This information can help you create messaging and outreach efforts that resonate with your audience, showcasing the impact and benefits of the social causes that are most important to them.
In conclusion, ARKreach's Audience Persona Insights is a valuable tool for communication professionals looking to gain a deeper understanding of their audience. By focusing on reader-centric data from news sites and using demographic filters, communication professionals can gain insights into their audience's behavior, motivations, and preferences. This information can be used to create messaging and outreach efforts that speak directly to the target audience and meet their unique needs and preferences.
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Discovering ARKreach: A Closer Look at Four AI-Fueled Modules and Their Key Benefits
ARKreach is a cutting-edge SaaS analytics product specifically designed for communication professionals.
Unlike other products in the market that rely heavily on social media data, ARKreach is focused on reader-focused analysis. This means that it closely follows the behavior of readers on news and content publishing sites, analyzing where they go, what they explore, how much time they spend, how often they come back to read, and where they go after reading the content. This type of insight has previously been available only for marketing analytics tools, but with ARKreach, communication professionals can finally uncover valuable insights that will help them with earned news media planning and analysis.
ARKreach offers four innovative suites - Media Planning, Content Optimisation, Measurement, and Crisis & Monitoring - that are powered by next-generation AI and ML technology and frameworks. These modules have been specifically designed to lead communication professionals in their earned news media/PR journey from planning to outreach, and measurement.
Media Planning: With ARKreach, you can move away from news website traffic-based data points for reach calculations. This fundamentally redefines the way your media lists are formed, allowing you to grade content publishers based on relevancy, not just social signals and traffic. With ARKreach, you can also get reader engagement insights by topic, not domain traffic data, and make decisions based on news site's topic confidence score and reader touchpoints.
Content Optimization: ARKreach's Content Optimization suite uses machine learning to optimize press releases and long-form content based on reader behavior, ensuring that your content gets organically discovered and amplified by online readers. You can also evaluate the readability score of unpublished releases, enhance headlines and releases for greater discoverability, and receive ongoing recommendations for keywords and content trends.
Measurement: ARKreach's Measurement suite offers advanced, non-traditional metrics that are focused on reader behavior rather than just social media engagement on articles or website traffic as potential reach. You can upload articles or search for existing ones, analyze article performance with the Ark Score based on IP, and get predicted reach and insights about the reached audience persona. Additionally, ARKreach provides sentiment analysis, an ROI calculator, and the ability to download graphs and reports.
Crisis & Monitoring: ARKreach's Crisis & Monitoring suite allows you to look beyond social media signals and proactively manage crises by uncovering previously unknown crisis insights and metrics. With instant impact-based alerts for significant events and the ability to understand the crisis-impacted audience persona, you can use the Ark Score, based on proprietary algorithms, to understand the impact of a crisis and receive real-time predictions of audience reach.
ARKreach is way ahead of its competitors, with over 1,50,000 news sources monitored and evaluated daily, and coverage in 487+ languages for extensive global coverage. ARKreach tracks 800M+ domains regularly and has a real-time search capability of 20B+ keywords. With its innovative modules, advanced metrics, and AI-driven technology, ARKreach has the potential to change the communication industry landscape.
ARKreach is a powerful tool for communication professionals that offers a suite of modules designed to lead you in your earned news media/PR journey from planning to outreach, and measurement. With its reader-centric focus and AI-powered technology, ARKreach provides valuable insights that are unlike anything else in the market.
So, why wait? Deep dive into ARKreach's modules today and experience the difference!
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