Glossary

Audience Persona

Audience Persona:  A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income,...

Modules

Modules: Modules refer to the 4 modules offered by Arkreach. These are: Media planning Measurement Crisis & Monitoring Content Optimization...

Concept Based Search

Concept: A concept is a unique annotation linked to articles, stories, or events, representing entities or keywords. It allows for...

Social Media Engagements

Social media engagements: You may find this on the measurement dashboard as aggregated data. It is the sum total of...

Knowledge Base Categories

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