Glossary

Ark Score is a universal metric to grade publications based on precise parameters focused on online user behaviour for a...

Potential reach: The unique potential audience size for this media list category in the last 30 days.

Estimated Audience size: Largest ‘sustained audience size’ that potentially would have been exposed to within the last 30 days.  Potential...

Sustained Audience size: Visitors who take more than one action (e.g. click), and spend quality time consuming the content on...

Media Category: It is a specific content category that is used to classify the content publishing/news sites based on the...