Measurement
Reinvent Your PR Plan: Progressive Metrics and Common Mistakes to Evade
To elevate your PR strategy, use top-tier metrics like article-level reach, audience persona analysis, Share of Voice (SoV), and smart media planning. Avoid common pitfalls, like using domain traffic…
Comparative Measurement Dashboards Now Available!
Arkreach introduces a new feature allowing for the direct comparison of various measurement dashboards. The feature supports multiple use cases such as comparing campaigns, benchmarking brands,…
Analyzing the Poonam Pandey Saga: A Look at Media Impact
The Poonam Pandey saga boosted media attention on cervical cancer, with a 42.75% rise in related articles. The saga and cervical cancer topic reached 69.83 million online stories, gaining a 6.71%…