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Crafting the Perfect Media List: A Step-by-Step Guide

Crafting an effective media list can often feel like threading a needle. Our module is designed to provide you with a list of the top 30 media outlets, cherry-picked for their reach within any given category. However, we also understand that niche news sites, despite their lower reach, can hold special relevance for you. Here’s a simplified guide on how to create a media list that melds the best of both worlds.


  1. Initiate the process by creating a media list for your category using the search function https://app.arkreach.com/media-planning/media-lists/create
  2. Download this list and carefully select the high-impact news domains you wish to retain.
  3. Now, navigate to the Upload section https://app.arkreach.com/media-planning/media-lists/upload and enter these domains into the ‘Publication URLs’ section.
  4. In the same section (Publication URLs), add the niche domain names you wish to analyze.
  5. Finally, click ‘Save and Create List’ and get a media list tailored to your specific needs, combining the power of high-impact and niche domains.
  6. By following these steps, you blend high-impact news domains with your niche list, capturing an ideal balance.

P.S. If you require a more extensive media list beyond the limit of 30, don’t hesitate to reach out to us via email at [email protected].

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