Definition of Terms

 

1. Ark score: Ark Score is a universal metric to grade publications based on precise parameters focused on online user behavior for a particular media category. It is calculated on a scale of 0 to 100, with 100 being the highest value. The score considers various factors such as content quality, sustained user traffic on specific website sections, and the audience persona.

One line definition: Universal metric out of 100 which grades the media list sites basis the most relevant targeted audience persona consuming the highest category-specific content quality and sustained audience size.

Detailed definition:

Ark score broadly considers the following:

• Content Quality: The Ark Score takes into consideration websites with the most relevant and high-quality media category content. For example, if you choose health or tech as your media category, then the data analyzed will be only for that specific category and not for every other topic in the news domain.
• Sub-section visits: Sustained user traffic on specific website sections where readers spend quality time consuming the category-specific content. For instance, if you want to read about health, you would visit specific sections on the website, such as https://www.nytimes.com/section/health, and other locations where such content is predominantly hosted.
• Audience Persona: A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income, occupation, education, household size etc. You can use this to better understand how your targeting selections can limit or expand your targeted audience size. This estimate may vary over time. Tip: You may see improved performance with a broader audience selection.

2. Potential reach: The unique potential audience size for this media list category in the last 30 days.

3. Estimated Audience size: Largest ‘sustained audience size’ that potentially would have been exposed to within the last 30 days.  Potential reach, on the other hand, is a subset of the Estimated Audience size that pertains to a specific media category.

4. Sustained Audience size: Visitors who take more than one action (e.g. click), and spend quality time consuming the content on the site.

5. Media Category: It is a specific content category that is used to classify the content publishing/news sites based on the type of content they publish. Examples include health, general news, tech, politics, business, finance, and more. Arkreach supports a wide range of 67 unique media categories to cater to the diverse needs of its users.

6. Audience Persona:  A specific audience set chosen basis your targeting criteria and share similar characteristics like location, age, gender, income, occupation, education, household size, etc. You can use this to better understand how your targeting selections can limit or expand your targeted audience size. This estimate may vary over time. Tip: You may see improved performance with a broader audience selection.

7. Modules: Modules refer to the 4 modules offered by Arkreach. These are:

• Media planning
• Measurement
• Crisis & Monitoring
• Content Optimization

Each module offers state-of-the-art metrics based on reader-centric data.